To ensure you didn’t miss any PR news this week we complied a list of the top 5 PR stories.
- Best features of iOS 8… if you have the space for it.
Even if you’re not ready for a iPhone 6 or 6 Plus you can still enjoy many new features thanks to iOS 8, and a lot of the features will make our busy lives easier.
- Voice texts will be available, so when you’re on the go you can send short recordings instead of having to type anything out.
- You can also reply to texts while they are still http://secured.onlinegambling2014.com in the notification banner.
- iCloud Drive allows users to see everything on mobile that they have on Mac or PC.
For more information on the features visit Mashable.
- The Fate of Mobile Check-In
When was the last time you felt compelled to check-in? Adweek discussed whether or not brand executives still have a use for the check-in feature. They concluded that check-ins are not dead…yet. With Foursquare changing its services to be more like Yelp there will no longer be a platform specifically for checking into a location.
One clear reason to provide check-in services for your customers is if you have a physical location and a strong following on social media. For more detail and case studies, visit Adweek.
- PR Museum to Open in NYC
If you’re like us, you probably hate the stereotypes people put on PR professionals; we’ve been told all we do is push our clients on people and that we bother reporters. One woman is working to put all of that to an end.
With 20 years of industry artifacts, PR executive, Shelley Spector is putting together a Museum of Public Relations at the Baruch College in Manhattan. The highlight of the museum will be papers belonging to the ‘Father of Public Relations,’ Edward Bernays.
“We needed to tell the story of why public relations was meant to be practiced,” said Ms. Spector, “He wanted to seek a higher level status of it.”
To read more on Spector and her mission visit the NY Times.
- A lesson from a competitor: Google visits major office on Madison Ave
Google sat down with executives from many of the most prominent advertising firms in New York City this week and provided tutorials on how to use social media, digital tools, mobile and video for marketing. They even revamped classic ad campaigns to fit in with modern-day marketing practices.
Twitter and Buzzfeed are joining in on the fun and will be hosting classes as well. These classes prove there is no replacement for the power and knowledge tech and social media companies have, and that even top executives are always willing to expand their knowledge. Read about the campaigns Google changed and how the competitors worked together via NY Times.
- iPhone 6 is kind of a big deal
We’re sure you’ve heard a lot about the iPhone 6 and 6 Plus, but we wanted to let you know that many experts think it is worth the hype.
Experts are weighing in that the larger screen, improved display and updated camera is a big change from the iPhone 5. While it is heavier than past models it is also thinner making it look slim and still fit comfortably in your pocket.
But don’t just take our word for it; see what the experts have to say.
What PR stories did you read this week?
By: Paige Strott
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