Welcome back to the PR Minute where we will share with you a few pieces of PR news from this week.
Despite Snapchat’s recent hack a new study found that college students are still the app’s biggest demographic and most are not having second thoughts about the service. A recent poll of more than 1,800 undergrad students found 75% said the hack would not change how they use the service but only 58% report they trust Snapchat. To learn more about this research you can read: http://on.mash.to/1wHTkX3
New app, Shuddle, is designed to provide rides to children. Parents can download the app and book the ride in advance. The parent is then sent information about the driver. Potential drawbacks include requiring kids to have a cellphone with texting capabilities and the strict rules on bookings. The idea of a taxi service exclusively for children has concerned parents but Shuddle founder Nick Allen reassured parents that the app was designed to be a service they can count on. To learn more about this app you can read: http://huff.to/1zwywFD
In honor of Halloween brands have been using the holiday to promote their products. Chipotle is offering $3 ‘Booritos’ to any customer in a costume after 5 p.m. All proceeds will go to the Chipotle Cultivate Foundation, a sustainable-food charity. To find out more about Chipotle and their foundation read: http://bit.ly/1rXkdlv