Pinterest is rapidly growing. In fact, it’s the fastest growing social media site ever. Many brands use Pinterest as a way of promoting their products or services. Another use of Pinterest, which may possibly be the most important use, is to connect with their target audiences.
It’s important to know whether or not your brand will benefit from using Pinterest as a resource. Otherwise, you may be wasting your time and efforts when you can be using a more suitable social media platform for your brand.
Here are 3 ways to determine if Pinterest is right for your brand:
1. Does your brand market to young or middle aged women?
If you answered “yes” then Pinterest is right for your brand. According to Google Ad Planner http://mashable.com/2012/02/28/pinterest-women-marketing/, women make up 82% of the users on Pinterest. It’s important to know your audience before starting a new platform to market them with.
Even if your brand doesn’t market to this demographic, Pinterest might still work for your brand. Reaching out to other audiences is one way to expand your brands’ market. Considering Pinterest is free, testing out other markets with this social media tool may be the perfect start.
2. Does your brand already have a following on Facebook and/or Twitter?
Already having an established following on either Facebook or Twitter makes it easier to succeed with Pinterest. You can sign onto your Pinterest account through your Facebook or Twitter account, making it easy to gain the followers from your already established pages. You can share your pins to your Facebook and Twitter, which will allow your followers to see that you’re on Pinterest.
3. Do you have eye-catching images that people would enjoy looking at?
You don’t have to be a professional photographer to run a successful Pinterest page. If you don’t have many original photos, there’s always the option of “re-pinning” from boards by other brands or individuals. Info-graphs, diagrams and quotes are often just as pleasing as original photographs if presented properly. Your brand may have interesting facts to share that people may be interested in.
How do you use Pinterest for your personal or brand account?