5 Pieces of PR News You Might Have Missed
Despite managing busy days, it’s imperative to find time to stay current on local and national news. In case you missed it, here’s five pieces of PR news that happened this week:
1. LinkedIn expanded its services in an update and created a new app called Connected.
LinkedIn now provides alerts and can synch with your phone’s calendar. They have also vastly improved the way you can view your contacts and the information about them in the new app, Connected.
It allows users to keep track of their contacts while including notes about them. Users on Connected got six times more profile views on average than using LinkedIn alone. The app will clearly help PR professionals keep track of their contacts for improved communication and networking.
Read more about the launch of the app and LinkedIn on Mashable.com.
2. Study shows teenagers are losing sleep because of time spent on social media.
Teenagers are losing more and more sleep because their fondness for social keeps them up at night. They have even created a term for this behavior, “vamping”.
Some children will stay up late into the night so they can appear to be cool, and connect with the late night crowd on social media.
Scholars have claimed 2 reasons for this behavior:
1. Generation Y students are overloaded with school, homework and extra curricular activities, leaving them with little time for social media during the day.
2. Young people want to take control of the social aspects of their lives, and this is much easier to do when they are alone after their parents have gone to sleep.
While social media provides a unique way for teenagers to interact, there is a fine line between being social and allowing it to impact their sleeping habits and health.
Read more about this issue and how it can be prevented via NY Times.
3. President Obama plans to use media strategy to curb illegal immigration.
Although he still needs Congressional approval, it is interesting to note that President Obama is planning a media strategy in many South American countries to try to prevent children from illegally immigrating to the U.S.
Obama wants to encourage the people of Mexico, Guatemala, Honduras, and El Salvador not to send their children to America. The campaign will highlight the many threats in the passage and tell the people that children without their parents are not given a permit to remain in the U.S.
To read more about the immigration plan visit the Chicago Sun-Times.
4. “Stop The Beauty Madness” Campaign has launched 25 powerful ads.
Last week we wrote about ads that use their brand to empower women. New ads this week ads are attempting to end the way society judges women for their appearance. Stop the Beauty Madness has released a series of 25 advertisements that shine light on the ways women are criticized for their appearance.
These ads do not come from a particular brand. They were made by the Stop the Beauty Madness organization. These are simply for this cause and not for profit. Because of this the ads have free range to have more powerful imagery, and they are not afraid to use harsh language.
It is unclear which strategy, fighting through brands or as part of a non-profit, is more effective but either way the message is getting across and more groups are fighting the ways in which women are viewed.
To see the ads, take a look at this Huffington Post article.
5. Studies show Tablet use is more common among those higher up the corporate ladder.
Forrester Research conducted a survey and discovered employees at higher levels were more likely to use a tablet.
24 percent of managers and supervisors used a tablet at least once a week, but 43 percent of directors used them.
The NY Times predicted this difference was because directors are more likely to be overseeing and reading work done by those lower in position whereas workers need to be more connected to a keyboard more often.
It is likely Tablets use will expand as they become more advanced in ways users can be productive on them.
Read the full report from the NY Times here.
Is there any PR news story you read this week?