As many PR professionals and social media marketers may already know, Facebook’s organic reach and engagement numbers have been plummeting with the constant evolution of Facebook’s timeline algorithm. These consistent changes seem to be hinting at the possibility of brands having to pay to have Facebook pages in the future, but for now there are ways to overcome the challenges Facebook presents in getting fans involved.
It’s frustrating when you post a link to an article that you know will be helpful for your audience on Facebook and are excited to receive their thoughts or feedback only to have little, if any, engagement. The same might happen with any other status updates filled with insightful tips or quotes. So how do you get your audience as excited about the content as you are?
It’s simple. Make your posts more visual! A user quickly scrolling through their newsfeed is more likely to notice a colorful image rather than just some words put into a sentence. When you want to post that inspirational quote make it into an image! When you post a link to article make sure there is an image from the article visible next to the URL. If you’re trying to get a complex point across, make it into an infographic!
Don’t believe us? Here’s some statistics to back up the importance of visual content!
• People retain 80% of what they see compared to 20% of what they read
• Social media users are 40% more likely to share visual content
• Content with visuals get 94% more total views
• Photo posts on Facebook get 39% more interaction
• 90% of the information your brain receives is visual