Google Analytics is a powerful tool that allows you to see visitors’ activity on your website. It is essential for brands to understand what the data means and how to use this completely free service.
It’s crucial to remember that websites are not digital brochures; they are a marketing tool and can be used to improve your brand and inform consumers/businesses about what you can do for them.
Beneficial tools and data Google Analytics offers:
– Separate visitors by demographics and geographic location so your brand can see the types of people your website attracts and where they are located.
– Categorize the different types of material on your website to discover what content is most appealing and what needs improvement.
– See how long visitors are staying on the website.
– Analyze how effective your search engine optimization is.
– If you are selling something on the website, you can see what areas and people are bringing your site the most profit.
– See what times of the week, day and year have the most traffic to your website. This can tell you what time you should be promoting your website through ads or social media.
Google Analytics is user-friendly in that the data they show is comprehensible, it’s a matter of understanding the vocabulary that the site utilizes.
What the data on your page means:
Visits: The number of people who have been on your website during the time frame that you selected.
Page views: The number of pages that have been viewed by the users.
Pages/Visit: The average number of pages that users look at when they are visiting the site.
Bounce Rate: When a visitor goes on your website and closes out of your website without looking at any page. This can be evident that the content on your website is not what the user expected. Any Bounce Rate above 40% should prompt changes to your homepage.
Average time on the site: This exactly what it sounds like, it is the amount of time that someone visited the page.
Percentage of new visitors: This tells you how many of the visits are new to the time period that you selected. This can make it clear if a specific campaign has been effective.
Traffic Sources: You can see what search engines, social media, ads and other sites that are driving people to your website. For the search engines, you can also see what keywords consumers type in to find your website.
There are many more features of Google Analytics and other analytics services. It is definitely worth the time to see how your brand’s website can be improved and to be sure that no time or money is wasted.
What do you get out of using Google Analytics?