Lisa Brock is a public relations and marketing professional with more than 34 years of experience helping organizations discover and share their unique stories. From the day she was recruited upon graduation from Florida State University by consumer products giant Procter and Gamble, to her current role as the principal of Brock Communications, she has influenced some of the most recognizable brands and beloved special events in the world.
Since creating her own full-service public relations and marketing firm based in Tampa, Florida, Brock has been able to choose meaningful clients and use her tenacious curiosity and critical thinking skills to challenge and inspire them. Specializing in strategic communication and crisis management, Brock and her team empower clients to reach their goals and take ownership of their narratives.
The People’s Princess Charitable Foundation, Inc., which managed Dresses for Humanity, turned to Brock to lead the world tour of the royal costumes worn and owned by the late Diana, Princess of Wales. Brock also represented the Historic Royal Palaces in London, celebrating the storied history and global significance of Kensington Palace, Tower of London, Hampton Court Palace, Kew Palace and Whitehall Palace.
Brock’s storytelling experience was honed working in advertising for Young and Rubicam/Zemp earlier in her career, with clients from consumer products to financial products and services. After mastering the art of bringing a brand’s voice to life, she served as public relations manager and media spokesperson for the Anheuser-Busch-owned Busch Gardens Tampa Bay.
Coupling imagination with focused strategy, Brock led the marketing efforts of the $35 million expansion project at the Museum of Science and Industry (MOSI) that included the Tampa Bay area’s first IMAX Theater.
Using her competitive drive and winning attitude, Brock has made a major impact in sports marketing and media relations, working on the biggest events in the world including the 25th anniversary Super Bowl, the Olympic Games in Barcelona and Atlanta and World Cup USA ‘94.
She has also helped world-class athletes become champions in front of the camera while working as a media trainer and consultant to the Tampa Bay Rays, Major League Soccer, Mass Pro Soccer (USL), the United States Soccer Federation and the U.S. Women’s National Soccer Team, as well as individual athletes in the NFL, MLB and NHL.
To satisfy her need for knowledge and build her expertise across all sectors, Brock has worked as a marketer in almost every area of business including hospitality and tourism; healthcare, hospitals and physician practices; insurance; food and wine; financial; construction and development; retail and consumer products; technology and engineering; museum and traveling exhibitions; and professional and amateur sports.
Philanthropy has been a defining part of Brock’s personal and professional story. She is a founding board member of Frameworks of Tampa Bay, which uses social and emotional learning to help today’s youth grow into the leaders of tomorrow. Brock has also served as Chair of the Board of Directors for The Spring of Tampa Bay and is a member of the Advisory Board for the College of Criminology and Criminal Justice at Florida State University, from which she is a proud alumna.
Brock has also been an executive board member of Big Brothers/Big Sisters. Outside of the boardroom, she has been a catalyst for positive change in many young lives during her over 30 years of being a Big Sister. Her philanthropic work has been recognized by Guardian Ad Litem, where she was awarded The General Magistrates’ Award in 2008. She also received the Head & Heart award from Frameworks, the highest honor bestowed by the organization.
Aside from her charitable work, Brock has helped to shape the next generation as an adjunct professor at the University of Tampa and the author of “Good-Bye College, Hello Life.” Her students are taught real-world skills and leave class with a heightened sense of confidence and contribution.