Lessons from our year-long internship – Sarah Moore


IMG_2092“I don’t know if we each have a destiny, or if we’re all just floatin’ around accidental-like on a breeze. But I, I think maybe it’s both.” – Forrest Gump

And that’s what it was for me. Like the breeze, I stumbled upon an internship posting for Brock Communications many months ago now. At that time I never could have imagined what this internship would do for me or where it would take me. But now, writing this eight months later, I know for sure it was my destiny. I was able to work alongside a group of strong women who taught me through their guidance, passion and laughter how to develop myself into a successful PR professional. Here are my takeaways from my year-long internship experience:

The value of being able to articulate yourself in writing and verbally

Phone etiquette was one of the first things I learned at Brock. I learned the importance of showing a sense of urgency on the phone and getting names and phone numbers correct the first time. My writing also improved immensely, including press releases (with strict adherence to AP style), media alerts and content for social media. Everything that’s written goes through multiple edits.

Planning for the best and the worst

Nothing is done at just a flip of the wrist. Extensive discussions, research and time go into everything. While we expect the best result, we also plan for the worst. This allows us to be ready for anything.  

The ins and outs

Since I started my internship I have been able to delve into all aspects of the business, whether I was sitting in on focus groups, strategic planning meetings or video shoots. This allowed me to learn all the pieces that make up an entire campaign. A tip for future interns: pay attention. Even when you don’t have an active role in what is happening, you’re always learning something!

Thank you to Brock Communications for allowing me the experience to work with this small but powerful team!